A monthly Business Profile handoff for Boca Raton dermatology teams
Keeping a profile accurate is an ongoing operations task. Assign responsibility for business facts, treatment wording and privacy so updates do not fall between teams.
By Limor · Published
Give each field a responsible owner
Have the office manager check the practice name, address, telephone, website and regular and holiday hours. Use the real business name without added search phrases. Confirm that the linked website reaches the intended practice and that booking destinations still work.
Choose only categories available in the current profile that accurately describe the practice. Extra categories are not a substitute for services actually offered by appropriately licensed professionals. A clinician should approve wording that describes treatments; the marketing team should not infer it from a competitor's profile.
Use a small monthly checklist
Record the field checked, current value, evidence, owner and correction date. Include external signage and arrival photos when they genuinely help a new visitor locate the Boca Raton office. Use real photographs with appropriate rights and authorization, not images presented as patient results without support.
Check accessibility and other attributes against the actual location. Publish only options the platform offers and that are true. If a feature is absent from your account, do not build a client-service promise around it.
Handle reviews with a separate privacy check
Invite all patients in the same neutral way to leave honest feedback if they wish. Do not offer an incentive, filter for favorable experiences or ask for treatment details. Public responses should not confirm that someone is a patient or mention a visit, procedure or outcome.
Give staff approved general language and a private contact route for specific concerns. Do not paste reviews containing identifying or health information into public AI tools. Where applicable, have the practice's privacy lead approve the response process.
Test the handoff, not just the appearance
Try each advertised contact path and confirm who receives it. Google's former built-in profile chat has been retired; current call, text or WhatsApp options depend on availability and eligibility. Texting workflows need appropriate consent, opt-out handling and human support.
Finish the monthly review with a short exceptions list rather than a vague statement that the profile looks complete. Accuracy can improve the visitor experience without ensuring visibility in a particular search or AI result. Track actual contact problems resolved alongside any repeated visibility observations.
Source and further reading
This Pretty Limor edition adapts Limor’s original BeautyAI guide on AIrecommend, with a focused practical workflow for this site. The original source and this edition may be updated separately.